About Nu Agri Asia Corporation

 

About Nu Agri Asia Corporation

A Consulting firm dedicated to the premiumization of coconut products, natural and organic fruit beverages, dairy and snack items.

Our Executive team dedicated boasts more than 130 years of collective industry experience as partners, owner, directors and entrepreneurs in the food & beverage industry.

Our Vision

To create great-tasting, healthy, natural and organic foods & beverages.

 

OUR MISSION

We strive to create and deliver high-value  food & beverage products in order to provide  higher and more sustainable raw material  prices for the farmer community.

We will harness our unique talents, skills & connections, and adapt new technologies, to provide efficient and effective methods of giving back to our communities, our employees  and our stakeholders.

Our Professional Team

Dan Baron

Dan Baron

Chief Executive Officer

Daniel Baron is an entrepreneur with over 30 years of experience in the global dried fruit and nuts industry. Dan successfully started and ran a snack company for 20 years as CEO, now with a $100M annual revenue with more than 3000 in-store retail distribution points across the US.

Dan also acted as the CEO, president, board member, and co-founder of 3 food and beverage enterprises, as well as served on the executive committee nut council for two years

Rex Tabugo

Rex Tabugo

Technical Director

Enrique or Rex, has over 35 years of international experience in engineering across the Middle East, Africa, China, and Southeast Asia for multinational brands. Rex has been a technical consultant for the past 10 years for international brands specializes in plant operations, facility design, manufacturing process improvement, and process innovation.

Rex has 32 plus years of experience in process engineering, handling manufacturing, quality control, design and architecture, installation and commissioning of ASEPTIC lines, canning lines, and PET bottling plants of both low acid & high acid plants.


Has etenssive experience in Technical servicing in a multi national companies doing plant technical audit, system upgrade and innovations to comply international ISO standards.

Capable of setting up coconut concentrate plants, UHT plants and other related products that specilaizes in coconut integrated processing set ups.

Notably known in the Philippines, Rex was responsible for the building of the first coconut water concentrate plant.

Remy Rivadillo

Remy Rivadillo

QA / R&D Senior Manager

A professional in research & design, Remy has more than 30 years in food processing, research & design, and quality control, with a primary focus in the coconut industry for the past 10 years,.

Remy has taken on various high level R&D positions such as the R&D head at Renuka Agri Food, Peter Paul Philippine Corp., Agrinurture INC, and United Laboratories Inc.

Romeo Pocholo Donayre

Romeo Pocholo Donayre

Head Architectural Designer

Romeo Pocholo, is a graduate of Architecture from Mapua University and Management from Ateneo de Manila University, specializing in Urban Planning and International Business, respectively. An expert in Architectural Design Development and Project Planning with established works in the agricultural sector and the tourism industry. Pocholo has many years of experience in architectural design and construction as the Lead Designer to the Lakan Group: a design initiative specializing in single-detached residential projects, averaging at a budgetary cost of 12 Million PHP per development. Previously, Pocholo was a design consultant to the SKR Foundation and the iLOVE Foundation for several pipeline projects on Land Development, Community Enhancement and Island Rehabilitation.

Mike Yanson

Mike Yanson

Technical Project Manager

About 15 years of experienced  in hygienic beverage processing systems  installation, testing & commissioning and technical servicing of different types of liquid processing systems such as Digital in line blender, Pasteurizers, Ultra High Temperature System (Direct and Indirect Steam Injection Systems) Evaporation Systems, CIP / SIP Stations and Homogenizer equipment, HTST, MST systems relating to the food, beverage or dairy industry.

Experienced technically in the development of Process and Instrumentation design(P&ID), Piping design,  Electrical control systems, Pneumatic systems, Steam controls, Industrial motor controls & liquid process automation.

Paolo Tuliao

Paolo Tuliao

In-House Council

Highly skilled professional with many years’ experience in legal and corporate fields.

Senior Associate for his own firm, ALFA LAW Partners

Mr. Tuliao’s practice emphasizes the litigation that pertains to immigration practice, data privacy and protection, regulatory compliance, and legal research and advisory. 

Maria "Cherry" Jocson

Maria "Cherry" Jocson

Director of Operations

Maria Rosario or Cherry, has almost 27 years of extensive experience in the airline industry particularly in the fields of Customer Experience, Product Development, Quality Management, Continuous Improvement, Research and Training. She also had a stint as an Operations Manager for an Export Manufacturing Company in-charge of entire Operations from Production, Merchandising, R&D, Quality, Logistics/Supply Chain, Technical & CI, Engineering, Information Technology, Human Resources, Compliance and Administrative Functions.  

Cherry who is generally a systems management person/expert also has a Masters Degree in Business Administration. Her strengths lie in Strategic and Tactical Management specifically on planning, organizing, setting controls and leading. She is highly motivated achieving one of the highest Rating in the first and only, PAL Corporate-wide Leadership Assessment Survey in 2018. 

She was part of the Team that propelled Philippine Airlines to achieve it's the 4-Star Skytrax Rating in 2018-2019

Dennis Sevilla

Dennis Sevilla

Sales Director

With over 10 years of sales & Marketing experience from multinational FMCG companies starting a career from the ranks as messenger to handling operations of Century Pacific Foods Inc.

Engaged with several key distributors in the Middle East and China to introducing new brands and developing existing ones.

Successfully set up export distribution network for bulk coconut water in both USA and China markets, where they are branded for retail and exclusively sold and distributed by Starbucks.

Advisors

Phil Frechette

Phil Frechette

Technical Advisor
  • Has pioneered and develop several technologies in Product Standardization, Digital In-Line Blending, Aseptic Processing and Batching Systems
  • Founded JCS Process and Control Engineering Systems in 1988 and have been growing that business for 28 years now
  • Was Director of Alfa Laval Food and Dairy Engineering USA from 1983 to 1988 under contract as part of the Acquisition of FLOE
  • Joined Fluid Operation and Equipment as VP of Engineering 1979, and built it to a 40 Man Engineering Group in 3 years, at which time it was acquired by Alfa Laval AB
  • Graduated in 1966 from Valparaiso Technical Institute as an Associate Engineer in Electronics Engineering
Sixto Kalaw Roxas

Sixto Kalaw Roxas

Chief Economic Advisor

​​​​​Dr. Sixto K. Roxas is Chairman of the Maximo T. Kalaw Institute for Sustainable Development. He is a product of Jesuit education from grade school until he finished an A.B. degree (summa cum laude) at the Ateneo de Manila University. He finished M.A. in Economics at Fordham University. Dr. Roxas was a lecturer in economics at Fordham University, Ateneo de Manila University, and University of the Philippines, lecturer in ecological social science in Miriam College and the Asian Social Institute. He was involved in corporate management as executive vice president of a Philippine petroleum company, chief economic planner for the Philippine government, chief executive of an investment banking group in the Philippines and other countries of Southeast Asia, first Filipino president of the Asian Institute of Management, served as vice chairman of the American Express Bank in New York and chairman of the Amex Bank in London.

Joel Santos

Joel Santos

Strategy, Marketing and Impact Investing
  • 25 years of work experience specializing in marketing, business development, and entrepreneurial management
  • Formed venture fund with investments in Fast-Moving Consumer Goods enterprises, such as logistics, foods distribution, and advertising and media
  • Based in Singapore and Manila, consultancy experience focused on venture fund-raising, social enterprise, sustainability management, and corporate turnarounds
Dominic Notter

Dominic Notter

Research and Technology Advisor
  • Dominic Notter is a scientist formerly with the Swiss Federal Laboratories for Materials Science and Technology
  • His research interests are in environmental risk assessment and life cycle assessment in the broad field of new environmental and energy technologies
  • Dominic has implemented Utilities integration of power, water and waste remediation and harnessed its applications for the food industry

About Us

A Consulting firm dedicated to the premiumization of coconut products, natural and organic fruit beverages, dairy and snack items.

Our Contacts

ESA Bldg. 27 Calle Industria,
Bagumbayan, Quezon City,
Philippines 1110

[javascript protected email address]
www.nuagriasia.com